The Customer Dashboard is only visible to Administrators and permitted leaders within your organisation. It can be accessed by clicking on the ‘Customer Dashboard’ app in your Apps tab. If you feel you should have this access, please contact your administrator who can grant this permission to you.
In this article, we will outline the sections within the dashboard, as well as indicate useful ways to track and monitor Yapster usage across your organisation.
We recommended accessing the dashboard via the desktop app, as it will open in a new tab. The whole dashboard can be downloaded as a PDF by clicking the share button on the top right of the page. Additionally, all visible tables can be extended and downloaded as CSV files by navigating to the top right of the relevant table.
Location / Job Role Filters
Depending on the granularity of your upstream HR System, you may be able to filter this report based on Location (such as Yapster Soho Office; to monitor adoption/usage in that site) or by Job Role (such as General Manager; if they have a communication KPI).
*Please note these filters only apply to the Usage Overview section
Usage Overview
This section comprises 6 parts each of which covers important top-level statistics that can indicate the overall health of an organisation's use of Yapster.
Top-Level Stats
Definitions:
‘Onboarded’ refers to when a user has accessed Yapster at least once.
'Weekly Active' refers to a user that has accessed Yapster, at least once in the past 7 days (but not necessarily interacted in Yapster)
'Daily Active' refers to a user that has accessed Yapster, at least 5 times in the past 7 days (but not necessarily interacted in Yapster)
'Weekly Interacting' refers to a user that has accessed and interacted in Yapster, at least once in the past 7 days (i.e. sent a yap, posted to the newsfeed, commented on or reacted to a post)
'Daily Interacting' refers to a user that has accessed and interacted in Yapster, at least 5 times in the past 7 days (i.e. sent a yap, posted to the newsfeed, commented on or reacted to a post)
Please note a user must be onboarded to be active and must be active to be interacting. Therefore it’s important to note that the active and interacting percentages are calculated from the onboarded user population.
Usage Stats Overview
As seen in this image, you are able to quickly view a breakdown of all your users based on where they are in the onboarding journey. This is categorised into 4 parts: not onboarded, onboarded (not active), active (not interacting) and interacting. The exact definitions of each can be seen under the above in the Top-Level Stats subsection.
Employee status Table
This table outlines every user's status within Yapster. Using this tool, you are easily able to view onboarded and last seen dates for each user, as well as their activity statuses. This can easily be exported as a CSV for further analysis.
Fields in the Table and what they mean:
Employee - Employee Name
Location - The Primary Location group association, if present
Onboarded - Has this user accessed Yapster at least once? Yes/No
Active - Has this user accessed and viewed content in Yapster at least once in the past week? Yes/No
Interacting - Has this user interacted with content in Yapster at least once in the past week? Yes/No
Profile picture - Does this user have a Profile Picture? Yes/No
Onboarded Table
This chart indicates onboarding numbers by month in the bar graph and cumulative in the overlaid line graph. This is a very useful tool when launching Yapster to your organisation, as you are able to monitor the initial wave of onboarding before moving forward with subsequent invite waves to the rest of your organisation.
Resume Times
This graph shows you the number of active users per day, with a default date range of the past 30 days, but you are able to change the date range to any specific time by clicking on the date range box above the graph.
Active Users by Hour and Day
This heat map displays the times of day that users access Yapster over the past 12 weeks. The darker the colour, the more active users you have at a particular time, which is a great indicator of when you should post news feed content to garner the most interaction in the shortest amount of time.
Usage by interaction type
This section breaks down usage into the 5 most common interaction types. As seen in the image above, this is a clear indicator of the volume of interactions and an easy way to identify areas of possible improvement. You are able to change the date range to any specific time by clicking on the date range box above the graph.
What can you tell about your organisation’s usage from this interaction type breakdown?
High levels of newsfeed post creation, low reaction and comment count → From our experience this could indicate room to explore ways to better engage with your audiences, this could be as simple as thinking about newsfeed post titles and captions. We would then make certain recommendations on how to rectify the issue and refer you to some best practice articles such as these:
Interactions and influence score, by employee
This table gives us an influencer score for all users and is very useful in helping you identify who within your organisation is having the greatest impact. Roles you would expect to be scoring highly are leaders, such as management staff from general managers to CEO/MD.
How is the Social Leadership Influencer Score calculated? The influencer score is based on the proportion of employees engaged through posts, comments, reactions, private yaps and group yaps. Therefore the level of activity shown in the charts doesn't always directly correspond to the influence score as the charts don't reflect the proportion of employees engaged with. For example, someone who posts once to the whole organisation will have a higher score than someone who sends hundreds of private yaps but all to the same person. Similarly, someone sending just a few groups yaps across lots of different groups (reaching a large number of employees) would have a higher score than someone sending loads of groups yaps all within the same group (reaching a smaller number of employees). This influencer score is out of 10,000. |
Employee Usage Charts (1-4)
In the image above, you are able to select up to four employees for a given timeframe to view and compare social leadership scores and interaction breakdown in graph format.
Usage by location or role
Usage Statistics by location and role
The table allows you to see usage stats by specific location areas or job roles (again, depending on the granularity of your upstream HR System). Use the Location level / role drop down filter to select the view you would like to see, either role or location level where Location Level 1 is the lowest (e.g. stores, sites) and Location Level 5 is the highest (e.g. country).
Selected usage statistics by location or role
The chart allows you to view one selected usage stat from the Usage stat drop down filter (e.g. onboarded %, weekly active %) that is then displayed graphically by either location level or role. Again, use the Location level / role drop down filter to select the view you would like.
Newsfeed posts
Newsfeed post interactions
As seen above, this section includes all newsfeed posts within a selected timeframe. At a glance, you're able to view the content, date, creator and how many reactions/comments were made. When analysing the type of content preferred by your teams this section of the dashboard can be used to your advantage.
Newsfeed hashtags
We recommend using hashtags within your newsfeed posts so colleagues will always be able to refer back to all content relating to a certain company-wide campaign. This function is especially beneficial when signposting initiatives or celebrating behaviours that align with your company values. Using this tool, you are easily able to view which hashtags are being used most frequently and by whom. You are also able to have a fun and playful aspect to newsfeed posts, as well as genuine data insights for your content.
Group yaps
Groups yaps by interactions
This table gives you all the group chats within your workspace and indicates their levels of interactions within a selected date range. Using this breakdown you are easily able to audit your inactive group conversations and stay on top of your most active ones. We would recommend this type of audit be carried out every 6 months to ensure dormant group yaps aren’t languishing in team inboxes for too long.
Number of group yaps sent, by participant
Key contributors to selected group yaps within a given timeframe become visible using this table. This will help you identify which team members are driving group conversations for purposes of recognition etc. As a default, the graph indicates which users have sent the most group yaps within the timeframe.
Yapplications
This section allows you to see how frequently yapplications from the Apps tab in Yapster are being accessed by employees.
Explanations of the 4 tables:
The Number of application clicks chart shows overall daily clicks into yapplications, which can be filtered by specific yapplications using the App name filter. The date range for the chart can also be changed.
The Number of yapplication users chart shows the number of users clicking into yapplications each day, and can again be filtered by yapplication and date range.
The Overall yapplication usage stats table provides data on clicks and users for each application over a specified date range (using the Date range filter).
The Yapplication usage by employee table provides a usage breakdown by yapplication and employee, and can again be filtered by yapplication and date range.
If you have any further questions, please reach out to us at support@yapster.info!